Our Story and Values

We are a values-driven company solving for health in record time.

Our company, formerly known as Second Wind Nation, was formed in 2015.

We covered the 2015, 2017, and 2019 SEA Games as media, and helped coached marathon and triathlon athletes that competed and medalled.

At the start of the pandemic, we rebranded the company as ALLWIN Services.

ALLSET provides physiotherapy and personal training services (in hindsight, all our clients were seniors).

The team built multiple health tech solutions under the ALLWIN brand, including pose-recognition services and a customer management system, but opted to pivot away due to poor traction.

The more we learned, the more passionate we became about a problem everyone knows: doctors advise eating, sleeping, and exercising for your health, but execution is hard.

ALLSET started specialising in healthy ageing services.

ALLWIN became a platform where we trialled social tech solutions.

In Q1, we launched a Sports and Healthy Ageing Lab that tested the strength of more than 300 clients. We got people to compete in strength challenges, but it didn’t last.

In Q3, we welcomed 15 members to the inaugural intake of our flagship community, Healthy CEO Club, where we tried more physical challenges, but it didn’t take off either.

The silver lining was that we conducted hundreds of strength and physiological assessments on the senior population, gathered unique data, and developed distinct training methods.

We spent three quarters honing our methods using data and clients’ results.

In Q4, we started advertising our customised training methods, including proprietary strength-assessment baselines and optimised outcomes. This led to a record number of programme sign-ups.

In December 2025, we moved from the shared gym space we had operated in since 2019 to our first flagship location, The Initial Sama, at 26 Evans Road.

We launched a 1:4 group class concept that gives clients customised training in a small-group setting, based on their strength assessment data.

We formed a client community, Seniors Cardio Club, that addresses the number-one killer, heart disease, among other conditions. Of note, we used clients’ strength assessment data to mitigate risks that often come with high-intensity cardio.

Both breakthroughs in social health solutions took us many years to achieve, but that’s precisely why they are one-of-a-kind services not found anywhere else in the world.