We do it through a combination of ways: Sustainable rent, i.e. revenue share Fixed manpower cost Premium personal training as the main revenue driver Educational courses, consultancy, and communities as fast-growing revenue sources Partnerships to lower marketing and equipment costs Negative CAC marketing methods Etc.

We use these tests as our lead magnet because: They provide pivotal data for health and performance Results stay relatively stable The value of constant retesting is low In other words, these services are generally non-recurring. Plus, there isn't much technical expertise needed. Hence, we do not see a point [...]