We do it through a combination of ways: Sustainable rent, i.e. revenue share Fixed manpower cost Premium personal training as the main revenue driver Educational courses and consultancy as a fast-growing secondary revenue source Partnerships to lower marketing and equipment costs Negative CAC marketing methods Etc.

We use these tests as our lead magnet because: They provide pivotal data for health and performance Results stay relatively stable The value of constant retesting is low In other words, you max out the value of such a service very quickly. Hence, it is a quick way for us [...]