We use these tests as our lead magnet because:

• They provide pivotal data for health and performance
• Results stay relatively stable
• The value of constant retesting is low

In other words, these services are generally non-recurring. Plus, there isn’t much technical expertise needed.

Hence, we do not see a point in marking prices up.

Instead, we see it as a quick way for us to achieve our goal of getting you healthy in record time.

Consequently, we price it in a way that is accessible to as many people as possible.